
Blackhawk Network
Founding team
Grew the Safeway business unit from $0 to $500M in under four years. Spun out as a public company unicorn.
CEO and Executive Team Coach
I've built and sold four companies, including a unicorn. Now I coach founders, CEOs, and their executive teams, from seed stage to public company.

Track Record

Founding team
Grew the Safeway business unit from $0 to $500M in under four years. Spun out as a public company unicorn.
President
Grew to seven figures at 95% margins. Clients included Shell Oil, CVS, Kohl's, Polo Ralph Lauren, and Ruth's Chris. Sold.

VP and GM
$300M+ in gift card transactions across 1,000+ kiosks. One patent. Sold to Blackhawk.
SVP Business Development
Acquired by Antuit.ai.
Education
Harvard University, A.B. in History, magna cum laude
UCLA Anderson School of Management, MBA
Founders, CEOs, and the teams around them. Seed stage to public company, venture-backed and bootstrapped.
Brilliant at the technology. Now learning to sell, raise, and lead.
Growth is outrunning the playbook. We build one that fits your pace.
I often start with the founder, then work with the GM, CPO, or CFO.
Deep experts in new leadership seats, building business judgment fast.
The hard calls on hiring, difficult employees, and high performers.
Bring me in to support the founders and teams you've backed.
One engagement, built around what you're facing.
The Work
We work on the decisions only you can make: where to focus, who to hire, what to stop doing, and how to grow without breaking what already works. Sometimes that starts and stays with the founder. Often it grows to include the executives around them.
I work as a generalist because I've been in the seat. I've raised money, dealt with difficult employees, and sat in your chair at 2 a.m. wondering whether payroll would clear. I bring the operator's lens, not the textbook.
I also act as a container: a private place to bring the anxiety, uncertainty, and hard questions that come with running a company.
In their own words.
"I enjoyed working with Walter from two aspects. One was nuts and bolts, bouncing ideas about our overall strategy and direction, and talking through the dynamics with individual stakeholders. Being able to talk through those really helped me dress rehearse how those conversations might go.
Working with Walter gave me the confidence to take my ideas and put them into reality, which is exactly what the executive team was looking for me to do. In a very nice way, he calls BS on your excuses. That little pushback, just asking 'why is that?' made me realize it was me blocking myself.
I'd never had a coach before and I was skeptical going in. If you're skeptical, it's worth getting over that and giving it a shot."

"We were really early stage. I had just left my role at Google after eight years to dive into this full time, and we were trying to figure out how to scale an idea into a real business.
A lot of advisors had big picture ideas, but Walter got into the weeds and gave us practical, specific advice about customer interviews, scaling the product, and B2B sales, advice we were actually able to implement. It was integral in starting the sales motion that has now scaled into the significant company we've grown into today.
And Walter cares about you as a person, not just the business. That contributed to us being stable enough to be confident and grow the company."

"The company had been steady state on a referral-only basis for quite a while, and the big driving force was figuring out how to take it to the next level.
What I really need is a sounding board, someone who has been around the block, with the business chops my peers and friends don't have. Walter gives me the unvarnished, sometimes slightly uncomfortable truth. And that's what I need.
I had to change my mindset about growth and embrace it. Now we've gone from a mom and pop local company to rapid growth with a client like Waymo, and we're rebuilding into a truly national provider. Walter has certainly been a component of our success. Highly recommended."

"We met Walter at a very early stage, when we were still figuring out how to move from an academic research environment into a business and investor-facing setting.
Walter helped us improve our pitch deck, sharpen how we articulated our ideas, and communicate the value of our technology to a business audience. He pushed us to move beyond claims like 'better' or 'faster' and show measurable comparisons against the state of the art. As a result, we strengthened our pitch, won a campus-scale competition, and brought funding to the team.
What stands out most about Walter is that he saves you time by being direct. That combination of honesty, clarity, and strategic questioning is very valuable, especially for early-stage founders."
"We started working together during a leadership transition, stepping up into a new role. Walter helped me navigate the professionalization and personnel changes and come out confidently with a plan.
He's not afraid to share his opinion and he doesn't sugarcoat it. The most valuable thing I get is candid feedback, even when it's not what I wanted to hear.
He's helped me get an outside perspective, make better decisions, and stop mulling over them. My advice: give Walter the messy, complicated parts of the business — that's where he shines."


I spent twenty-plus years building companies before I started coaching them. Founding team at Blackhawk Network. President of CardFact. VP and GM of Redbox's Gift Card Exchange. Co-founder and CEO of Alula Hydronutrients. Four companies, four exits, one unicorn, one patent. Before all that, Harvard and an MBA from UCLA Anderson.
In 2020 I started coaching full-time. The pattern I kept seeing was the same one I'd lived: founders who had built something real and were now hitting the limits of what got them here. Most of the coaches available to them had never been in the chair. I had.
Today I work with founders, CEOs, and executive teams at companies from seed stage to public, in the Bay Area and across the country. If the work has gotten lonelier than it should be, we should talk.
What I'm writing about on LinkedIn.
"Frantic motion rarely equates to progress."
Read on LinkedIn →LinkedIn"There are three things only the CEO can do."
Read on LinkedIn →LinkedIn"The real value in a team meeting comes from a human deciding what matters."
Read on LinkedIn →LinkedIn"Once you are past five million in revenue, you need a method to align people who are focused on different goals."
Read on LinkedIn →LinkedIn"Every company tops out somewhere, and usually it is at the founder."
Read on LinkedIn →LinkedIn"Fast money is very much in the easy come easy go category."
Read on LinkedIn →Thirty minutes. No pitch. We'll talk about what you're building, where you're stuck, and whether the work is a fit.
Or email walter@walterpaulsen.com